Nuffield International Triennial
Conference and Field Tours
3rd June - 15th June

World-Class Innovation

Wed 7th

07.30 - Tour 1 - Three coaches depart Crowne Plaza, Stratford (with luggage)
08.00 - Tour 2 - Presentation in Hotel. Coach leaves at 08.45 (with luggage).
17.00 - Coaches arrive at East Midlands Conference Centre
19.00 - Pimms reception (EMCC Banqueting Suite and Garden), followed by BBQ (served from 19.30-12.00).

Tour Option 1

Visit to the UK headquarters of engineering giant JCB to see first-hand their state-of-the-art manufacturing facilities, hear about their latest advances and be treated to one of their much celebrated machinery demonstrations.

Tour Option 2

Visit to the home farm of International Chairman, Roger Mercer, and his sons. Together they run a progressive and diversified rural business with 70 employees and various profit centres - from high welfare chicken and pork to office accommodation.

Tour Organiser

Roger Mercer NSch
M. 07970 703901

Britain continues to lead in many fields of agricultural innovation. From precision farming to energy efficiency, from robotics to plant breeding, Britain is making big advances and has exciting ideas to share. Our key visit on June 7th is to the home of engineering giant JCB to see first-hand their state-of-the-art manufacturing facilities and hear about their latest advances.

JCB HQ, Rocester

In every corner of the world you will find a JCB machine. The story of JCB is one of innovation, ambition and sheer hard work - from small beginnings, building agricultural tipping trailers in 1945, to the global force in manufacturing the company has become today. JCB is one of the world’s top three construction and agricultural machinery manufacturers. They have 22 plants in four continents and more than 750 dealers around the world. The family-owned business continues to innovate and push boundaries in research and development, in particular within areas of sustainability, where energy costs and emissions are becoming an increasingly important purchasing consideration. Our special visit to JCB’s world headquarters in Rocester, Staffordshire, will take you on a journey through time to chart the company’s remarkable history. It will include an update on the latest machinery innovations, the “Story of JCB” exhibition, a tour of the assembly line of the world famous Loadall and an exclusive agricultural machinery demonstration from the comfort of the JCB arena grandstand. (www.jcb.com)

Mercer Farming + Packington Free Range - 'SORRY - FULLY BOOKED'

Nuffield International Chairman, Roger Mercer, together with his sons Robert and Alec, run a mixed farming and diversified business based at Blakenhall Park, Staffordshire, with 70 employees and a range of profit centres. These centres include arable farming, both in the UK and Australia (New South Wales), and high welfare, premium product pork and chicken marketed through their own brand, Packington Free Range, to a number of butchers, as well as to one of the UK’s major supermarkets. To help secure the future of their 5,000 acre farm, a number of diversification projects have also been embarked on - including office accommodation, both rural and in town, commercial storage space and renewable energy investment, particularly in solar. Business aside, the Mercers are very passionate about the environment and support a number of environmental schemes. They also believe strongly in educating the next generation about where their food comes from. They support and run a small education project and open up the farm to visits by local schools and the public as part of Open Farm Sunday, hosting an average of 7,000 visitors each year. Delegates will spend the day with the Mercers, exploring the various enterprises, learning about their business philosophy, marketing and succession planning. (www.mercerfarming.com + www.packingtonfreerange.co.uk)